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NCAA’s Bracket Town supplies fun for everyoneMarch 26, 2012
With more than 300,000 square feet devoted to athletic activities, events and entertainment, Bracket Town, the NCAA’s Final Four fan festival, provides an affordable opportunity for locals and out-of-towners to take part in the championship tournament.
“It’s a neat, family friendly event in that there is so much do for fans of all ages,” says Joe Dunn, NCAA associate director of championships and alliances. “It is an opportunity for us to provide an affordable experience to the local community.”
Among the activities to participate in at Bracket Town are free daily youth clinics, autograph sessions with coaches and former players, a 3-on-3 basketball competition, a home run derby, fencing matches, a slam dunk court (with goals set at various heights), and a variety of high-tech, interactive games.
“There’s a nice mix throughout the entire footprint of not only March Madness and NCAA basketball, but a sampling of our other 23 sports,” says Dunn.
Formerly known as “Hoop City,” the event was rebranded as “Bracket Town refreshed by Coca-Cola Zero” in 2010. “We made a serious investment in 2010 to improve the look and feel of the event,” says Dunn.
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